SMASH CONVENTIONS. BE WILD. ELEVATED APPAREL DESIGNED FOR EVERYDAY HUSTLE.

We believe in being bold. Crossing boundaries. Being authentically ourselves. That’s why we’re breaking down the walls of sports fashion: so our collective can express themselves uninhibited.

Rules were made to be broken and we’re here to revitalize the sports apparel industry. We lead rather than follow. Break down walls so our collective can be uninhibited. Live wild. Our culture is one of evolution, and we lead by example through sustainable fabrics and labor practices. With an instinctual sense of style, design details, and storytelling, we create for fans who want to make a statement.

THE WILD COLLECTIVE STORY

We’re a female-owned lifestyle brand that set out to make the change we wanted to see.

That’s why we formed The Wild Collective: to disrupt the major league and collegiate fan apparel industry.

Ruffle some feathers. Challenge the status quo. And make some badass statement pieces that you can take from the street to the stadium.

OUR CREATOR-IN-CHIEF

Whitney Bansin

CEO, FOUNDER AND LEAD DESIGNER Whitney Bansin, CEO, FOUNDER AND LEAD DESIGNER

Meet Whitney Bansin, CEO, Founder and Lead Designer of The Wild Collective. As a Las Vegas resident of over 25 years, she loves her city and knows the value of community pride. She holds a business degree from UNLV and is the founder of One Luv Agency, a styling agency that works with celebrities and top clients from around the world. She also ran and oversaw all beauty creative direction for Zappos retail for 7 years.

She quickly saw an opportunity as current fan sports apparel was expected, limited, and lacked fashion appeal. Inspired by this insight and fueled by her business acumen and fashion industry expertise, The Wild Collective was born. The passion and success of her early collections catapulted her into major league and collegiate sports. The Wild Collective is now officially licensed across the NHL, NBA, WNBA, MLB, MLS and multiple college teams.

OUR WILD PARTNERS AND COLLABORATORS

We are a collective, and we match the passion of our community and league partners with our own.

We collaborate with other creative trailblazers to craft inventive pieces that make a statement.

KEEP UP WITH THE COLLECTIVE

Join the collective

Invite a little wild to your inbox. We’ll keep you updated on the latest drops, promos, and news.